How ACTUAL collects, uses and protects personal information.
Last updated: August 2026.
Actual Business Advisory Limited ("ACTUAL", "we", "us") respects your privacy. This policy explains how we handle personal information collected through our website, enquiries and business relationships.
ACTUAL does not currently collect personal information through website forms or maintain a website enquiry database. If you choose to contact us by email, we may receive information you provide voluntarily, such as your name, email address, business name, role and the contents of your message. We may also collect limited technical information generated through use of the website, such as browser, device and analytics information, if analytics tools are enabled.
We collect personal information where it is reasonably necessary to respond to enquiries, assess whether ACTUAL can assist, provide advisory services, manage client relationships, administer the website, improve our services, maintain business records and meet legal or regulatory obligations.
Contacting ACTUAL is voluntary. If you email us, you choose what information to provide. If you do not provide information reasonably required to understand your enquiry, we may not be able to respond fully or provide the requested service.
We generally use personal information for the purpose for which it was collected or a directly related purpose. We may share information with trusted service providers that support our website, hosting, email, document storage, analytics or professional services, where reasonably necessary. We do not sell personal information.
Some technology providers we use may store or process information outside New Zealand. Where this occurs, we take reasonable steps to use reputable providers and appropriate safeguards.
Contacting ACTUAL does not automatically subscribe you to marketing. If ACTUAL sends commercial electronic messages, we will do so in accordance with applicable New Zealand requirements and provide clear sender information and an unsubscribe option.
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure or alteration. No internet-based system can be guaranteed to be completely secure.
We retain personal information only for as long as reasonably required for the purpose for which it was collected, our legitimate business needs or applicable legal requirements.
You may request access to, or correction of, personal information we hold about you, subject to applicable law. To make a request, contact ACTUAL using the details published on this website.
The website may use cookies or analytics tools to understand how the site is used and improve its performance. Where these tools are introduced, this policy will be updated if required.
Our website may link to third-party websites such as LinkedIn or Instagram. Those services have their own privacy practices and ACTUAL is not responsible for their content or privacy policies.
We may update this policy from time to time. The current version will be published on this page.
Privacy enquiries can be sent to hello@actualbusinessadvisory.com.